Clipping campaigns for music

A music campaign pays independent editors to use your track in short videos they make themselves. You aren’t buying a playlist placement or a posting fee. You’re paying per 1,000 views on the clips that use the song.

How a music campaign is different

Most clipping campaigns start from footage. A music campaign usually doesn’t. The editor brings their own visuals, and your track is what has to be audible and intact. That makes the work lighter for the editor, which is why the rate sits below a brand campaign.

It also means the format is wide open. The same song can run under edits, gym clips, car clips, anime, film cuts and plain text-on-screen posts, and the ones that take off are rarely the ones anyone predicted.

What it pays

$0.50 to $1.00 per 1,000 views is the usual band for music. The effective cost tends to land lower, because every editor has a payout cap and the views that arrive after the cap aren’t charged to you. The full picture is in what a campaign costs.

What you supply

• The track, and which section of it you want used. Most campaigns live or die on a specific fifteen seconds.
• Written permission to use it. Nothing goes live without it.
• The sound link on each platform, so every clip attaches to the same sound rather than scattering across re-uploads.
• Anything off limits, whether that’s visuals, contexts or edits you don’t want your music attached to.

What a clip has to do

The brief sets this, but a music brief almost always requires the track to be audible for a stated minimum, attached to the official sound, and posted from an account that isn’t a burner. Every submission gets reviewed against that before it’s paid, including how its views grew.

Who this suits

Artists and labels with a track they want attached to as many posts as possible, and a tolerance for not controlling the visuals. If you need the imagery controlled, you want a brand campaign built from your own footage instead.