Size up a clipping budget

Move the slider and you’ll see roughly what budgets that size have bought on clipping campaigns. It’s a planning benchmark, not a quote, and the note underneath explains exactly how far to trust it.

Read this before you plan around the number. It is a benchmark drawn from what clipping campaigns typically deliver, not a projection of what yours will do. Delivery swings widely with your niche, your content and the rate we set, so treat it as a way to size a budget rather than a result to hold us to. The guarantee is the only performance commitment we make.

The benchmark behind the number

The slider works off roughly 1.2 million views per $1,000 spent, rising a little at larger budgets where rates tend to be negotiated down. That figure comes from what clipping campaigns typically deliver across the industry, not from our own completed work.

What moves the real number

• Your niche. Music and streaming clip far more easily than a product nobody films.
• Your footage. Ten hours of usable material beats one polished video.
• The rate. A rate that’s too low gets ignored by editors, and nothing happens at all.
• The payout cap. It spreads the budget across more accounts, and it’s why your effective cost per 1,000 views usually ends up under the rate you agreed.
• How many editors claim it. This is the one nobody can predict.

What we’ll actually commit to

What we commit to is a floor rather than a forecast. On a first campaign that floor is a million views inside 90 days, and if we miss it you don’t pay our fee. The terms are on the home page.

For what the views themselves cost, see what a campaign costs.